App Store name checker and rules

Setting up · App stores · Apple & GoogleGrowing App Store →

Checked 25 Oct 2026, 05:05 UTC

Our check can't see apps that aren't on sale yet, so App Store Connect has the final say on your name. How our checks work

Cost$99 a year

Name lengthUp to 30 characters

Who can joinIndividuals and companies

Companies needD-U-N-S number and website

Holds the nameYour App Store Connect record

Sources ^{[1, 2, 6, 7]}

What can an App Store app name contain?

Up to 30 characters, including spaces, and it must be unique: one app per name in each language. Apple's App Review Guidelines add:

Rule	What it means
No stuffing	No trademarked terms, popular app names, prices or irrelevant phrases
Your brand only	No one else's trademark without permission, and no copycat names
Subtitle	A separate line of up to 30 characters

Sources ^{[2, 3, 4]}

An Apple Account with two-factor sign-in and the $99 yearly fee; organizations also need a D-U-N-S number and a website on their own domain.

	Individual	Organization
Account	Apple Account with two-factor sign-in	Apple Account with two-factor sign-in
Eligibility	Legal age where you live	A legal entity; no trade names or branches
Proof	Legal name and street address	D-U-N-S number, work email and website on your domain
Seller name shown	Your legal name	Your company's legal name

Sources ^{[1, 7]}

Fact	What it means
Seller name	Sole proprietors enroll as individuals, so their own name shows
D-U-N-S first	Free; up to 5 business days, plus 2 for Apple to receive it
Real website	Social pages and registrar holding pages aren't accepted, so set up your .com first
Removing an app	You lose its name, and can't restore it if someone else takes it

Sources ^{[1, 5, 6, 7]}

Problem	Fix
The name is already in use	Rename or remove your own app that uses it, or file a trademark claim against another developer. Otherwise pick a close version
Enrollment is slow	Use your legal name, not an alias. No confirmation after 24 hours? Contact Apple
"Not a legal entity"	Correct your Dun & Bradstreet profile, then allow 2 business days
Website rejected	It must be public, working and on your own domain

Sources ^{[1, 4, 6, 7]}

Google Play, the .com, Instagram, Facebook and LinkedIn.

Checks App Store, Google Play, the .com, Instagram, Facebook and LinkedIn in one search.