Brand names for food & drink
Industries
Checked 25 Oct 2026, 06:32 UTC
People find restaurants and food brands on social feeds and order by chat, so claim one name on the .com and those platforms. Check regulated words before the name goes on a label.
Which platforms should a food brand claim?
The .com, Instagram, TikTok and Facebook, plus WhatsApp if customers order by chat.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| .com | Your menu, shop and email address | $11.08 a year | 5 to 15 min |
| Food photos and Reels | Free | 5 to 15 min | |
| TikTok | Recipes and short video | Free | 5 to 15 min |
| Local customers, Pages and groups | Free | 10 min to 3 days | |
| Orders and questions by chat | Free | 5 to 15 min | |
| Trademarks | Protects the name on all of them | From $350 a class (US) | 1 to 2 hours to file |
WhatsApp is rolling out business usernames country by country through 2026.[1]
Checks the .com, Instagram, TikTok, Facebook, WhatsApp and Trademarks in one search.
Which domain endings suit food and drink?
Get the .com if you can. Food endings are cheap to start, but most cost several times more from the second year.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .food | $4.63 | $31.41 |
| .cafe | $4.63 | $46.86 |
| .kitchen | $8.24 | $58.19 |
| .coffee | $10.81 | $38.62 |
| .restaurant | $12.87 | $58.19 |
| .menu | $26.96 | $26.96 |
These are Porkbun's prices on 24 Oct 2026; other registrars differ. More in Which domain ending should I pick?[7]
Which trademark classes cover a food brand?
It depends on what you make: food goes in class 29 or 30, soft drinks and beer in 32, and a restaurant or cafe in 43.
| Class | WIPO covers | For a food brand |
|---|---|---|
| 29 | Meat, fish, dairy, preserved fruit and vegetables, oils | Prepared and preserved food |
| 30 | Coffee, tea, bread, pastries, chocolate, ice cream, sauces | Bakery, coffee, snacks, sauces |
| 32 | Beers, non-alcoholic drinks, juices | Soft drinks and beer |
| 43 | Services for providing food and drink | A restaurant, cafe or caterer |
Each extra class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 4, 5, 6]
Can you use "organic" in your name?
In the US, only on products that are at least 95% organic. "Organic" can never describe a non-organic ingredient in a product name, and only products that are at least 95% organic may show the USDA seal.
| Organic share | What the US label may say |
|---|---|
| 100% | "100 percent organic" |
| 95% or more | "Organic", including in the product name |
| 70% or more | "Made with organic" plus up to 3 ingredients or food groups |
| Under 70% | Organic ingredients marked in the ingredient list only |
These are US federal rules; other countries set their own.[3]
Sources (7)
- PrimaryZero To 1000's platform catalog: costs and sign-up times from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026
- PrimaryeCFR: 7 CFR part 205, subpart D, organic labels
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily