Guides for naming and launching a brand
Updated 25 October 2026
Short, practical answers for the moments that stall a launch.
Which guide do you need?
Eight guides, from a taken handle to naming a skincare line.
| If you're asking | Read |
|---|---|
| My handle is taken. Can I get it back? | What to do when your handle is taken |
| The .com is gone. Which ending should I pick? | Which domain ending should I pick? |
| Do I have to register a trademark first? | Do I need a trademark before I launch? |
| Where do I claim my name, and in what order? | The 10-platform launch checklist |
| Which trademark classes does a beauty brand need? | Trademark classes for beauty brands |
| Which words can't go on a beauty label? | Words to avoid in a beauty name |
| Should I sell on Instagram or my own store? | Instagram Shop vs Shopify |
| How do I name a skincare line? | Naming a skincare line |