Brand names for fitness
Industries
Checked 25 Oct 2026, 05:44 UTC
A gym or fitness brand is found through video and apps, so claim one name on the .com and the platforms your members use. Then check the trademark classes for what you sell.
Which platforms should a fitness brand claim?
The .com, Instagram, TikTok and YouTube, plus the App Store if you sell a training app.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| .com | The address people type and email you at | $11.08 a year | 5 to 15 min |
| Photos and Reels of workouts | Free | 5 to 15 min | |
| TikTok | Short workout videos | Free | 5 to 15 min |
| YouTube | Full-length classes people search for | Free | 5 to 10 min |
| App Store | A training app | $99 a year | 1 to 21 days |
| Trademarks | Protects the name on all of them | From $350 a class (US) | 1 to 2 hours to file |
Sources [1]
Checks the .com, Instagram, TikTok, YouTube, App Store and Trademarks in one search.
Which domain endings suit fitness?
Get the .com if you can. Fitness endings are cheap to start, but most cost more from the second year.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .fit | $2.06 | $26.26 |
| .fitness | $5.66 | $34.50 |
| .run | $4.12 | $25.23 |
| .training | $11.84 | $36.56 |
| .coach | $10.81 | $68.49 |
| .yoga | $26.26 | $26.26 |
These are Porkbun's prices on 24 Oct 2026; other registrars differ. More in Which domain ending should I pick?[6]
Which trademark classes cover a fitness brand?
Class 41 covers classes, coaching and gyms. Add a class for each kind of product you sell under the name.
| Class | WIPO covers | For a fitness brand |
|---|---|---|
| 41 | Education, training, entertainment, sporting activities | Classes, coaching, gyms |
| 25 | Clothing, footwear, headwear | Branded clothing |
| 9 | Downloadable software, among other things | A training app |
| 28 | Games, toys, gymnastic and sporting articles | Equipment |
Each extra class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 3, 4, 5]
Sources (6)
- PrimaryZero To 1000's platform catalog: costs and sign-up times from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily