Brand names for media & creators
Industries
Checked 25 Oct 2026, 05:44 UTC
Your audience follows you across video, newsletters and memberships, so one name everywhere makes you easy to find and to pay. Claim it before you grow.
Which platforms should a creator brand claim?
YouTube, TikTok, Instagram, Substack, Patreon and the .com.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| YouTube | Long videos, Shorts and search | Free | 5 to 10 min |
| TikTok | Short video and discovery | Free | 5 to 15 min |
| Photos, Reels and Stories | Free | 5 to 15 min | |
| Substack | Newsletters and paid writing | Free; takes a cut of paid subscriptions | 5 to 15 min |
| Patreon | Memberships for fans | Free; takes a share of earnings | 10 to 20 min |
| .com | A home you own, whatever the platforms do | $11.08 a year | 5 to 15 min |
Vimeo, Kick and Behance are in Creator platforms.[1]
Checks the .com, YouTube, TikTok, Instagram, Substack and Patreon in one search.
Which domain endings suit media?
Get the .com if you can. .tv keeps one price every year; most other media endings rise from the second year.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .tv | $26.26 | $26.26 |
| .media | $4.63 | $40.68 |
| .studio | $11.84 | $41.71 |
| .video | $8.24 | $31.41 |
| .live | $2.57 | $31.41 |
| .show | $8.24 | $39.65 |
| .news | $9.78 | $29.35 |
These are Porkbun's prices on 24 Oct 2026; other registrars differ. More in Which domain ending should I pick?[6]
Which trademark classes cover a media brand?
Class 41 covers entertainment, such as shows and channels. Add class 38 if you stream or broadcast, and class 9 for downloadable recordings.
| Class | WIPO covers | For a media brand |
|---|---|---|
| 41 | Education, training, entertainment, cultural activities | Shows, channels, events |
| 38 | Telecommunications, including streaming and broadcasting | A streaming or broadcast service |
| 9 | Recorded and downloadable multimedia files | Downloadable episodes and recordings |
| 16 | Paper, cardboard, printed matter | Magazines, books, prints |
Each extra class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 3, 4, 5]
Sources (6)
- PrimaryZero To 1000's platform catalog: costs, sign-up times and the "Creator" set from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily