Brand names for shop & ecommerce
Industries
Checked 25 Oct 2026, 05:44 UTC
Shoppers find products on social feeds and buy in your store, so claim one name on the store, the .com and those feeds. Check the trademark registers before you print packaging.
Which platforms should an online shop claim?
Your store, the .com, Instagram, TikTok and Pinterest, plus a trademark check.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| Shopify store | Your own store; the myshopify address can change only once | $1 a month for 3 months, then $39 a month | 10 to 20 min |
| .com | The address on your packaging and emails | $11.08 a year | 5 to 15 min |
| Product photos, Reels and shopping | Free | 5 to 15 min | |
| TikTok | Short product videos | Free | 5 to 15 min |
| Products people save and plan around | Free | 5 to 10 min | |
| Trademarks | Protects the name on all of them | From $350 a class (US) | 1 to 2 hours to file |
Checks Shopify store, the .com, Instagram, TikTok, Pinterest and Trademarks in one search.
Which domain endings suit a shop?
Get the .com if you can. Most shop endings start at $2 to $4, then renew at $29 to $44 a year.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .shop | $2.06 | $31.41 |
| .store | $2.57 | $43.77 |
| .boutique | $2.57 | $29.35 |
| .sale | $3.60 | $35.53 |
| .deals | $3.60 | $34.50 |
| .market | $39.65 | $39.65 |
These are Porkbun's prices on 24 Oct 2026; other registrars differ. More in Which domain ending should I pick?[6]
Which trademark classes cover a shop?
Class 35 covers retail: bringing together other people's goods so customers can view and buy them, in a store or online. Products sold under your own brand need their own class too.
| Class | WIPO covers | For a shop |
|---|---|---|
| 35 | Retail services, among other things | Selling other brands' goods |
| 25 | Clothing, footwear, headwear | Your own clothing line |
| 3 | Non-medicated cosmetics and toiletries | Your own beauty products |
| 28 | Games, toys, sporting articles | Your own toys or sports gear |
| 16 | Paper, cardboard, printed matter | Your own stationery or prints |
Each extra class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 3, 4, 5]
Sources (9)
- PrimaryZero To 1000's platform catalog: costs, sign-up times and the "Online shop" set from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily
- PrimaryShopify: Pricing (archived; US prices, the live page shows local prices)
- PrimaryShopify Help Center: Starter plan
- PrimaryShopify Help Center: Domains (the address can be changed once)