Meta says video and fresh Reels drive Facebook's growth now. Manage it all for free in Meta Business Suite before paying for anything.
Basics
How many people use Facebook?
More than 2 billion people a day, by Meta's count in July 2026.[1]
Who is Facebook best for?
Businesses, brands, organizations and public figures, which is who Facebook says Pages are for.[5]
How do you grow a Facebook Page?
Post video, especially Reels, and post often.
| Step | Why |
|---|---|
| Lean on video | Facebook video time rose 9% worldwide in a year, and over 10% in the US and Canada |
| Post fresh Reels | Facebook now surfaces twice as many Reels published that day as at the start of 2025 |
| Plan in Meta Business Suite | Free scheduling for Facebook and Instagram, with A/B tests of your posts |
| Answer in one inbox | Page, Messenger, Instagram and WhatsApp messages in one place, with automated replies |
Advanced
Can you advertise on Facebook?
Yes: boost a post or build simple ads in Meta Business Suite, or use Ads Manager for detailed campaigns. Meta doesn't publish typical prices; you set the budget.[3]
What can you do with the Pages API?
Publish and schedule posts, moderate comments, read insights and send messages for a Page.
| Permission | What it allows |
|---|---|
| pages_manage_posts | Publish and schedule content |
| pages_manage_engagement | Moderate comments and delete posts |
| pages_read_engagement | Read what's posted to the Page |
| pages_messaging | Send messages for the Page |
Most of these need Meta's app review.[4]
Which paid options on Facebook are worth it?
Use the free tools first, then boost posts that already work. The order is our view.
| Option | Cost | What it buys |
|---|---|---|
| Meta Business Suite | Free | Scheduling, insights, A/B tests and one inbox |
| Boost a post | Your budget | Reach for a post that's already working |
| Meta One Essential | From $14.99 a month | A verified badge and impersonation protection |
| Meta One Advanced | From $49.99 a month | Extra tools for growing teams |
Where else should you claim your Facebook name?
Wherever customers look for you next. Check it on Facebook, Instagram and the .com at once.