LinkedIn says original posts and thoughtful comments are growing fastest. Post from your Page and from your own profile.
Basics
How many people use LinkedIn?
More than 1.3 billion members, by LinkedIn's count in April 2026. LinkedIn reports members, not monthly active users.[1]
How do you grow a LinkedIn Page?
Share original posts and take part in comments.
| Signal | What LinkedIn reported |
|---|---|
| Original posts | Up 14% in a year |
| Knowledge-oriented comments | Up 11% in a year |
| Paid video | Up nearly 30% in a year |
Sources [1]
Advanced
Can you advertise on LinkedIn?
Yes, from your Page through Campaign Manager. The minimum is $10 a day for any ad format, or $100 for a new campaign's lifetime; LinkedIn suggests $25 a day for new advertisers.[2]
What can you do with LinkedIn's API?
Manage your Page's posts, comments and reactions, and read follower, page, post and video statistics, through the Community Management API.
| Fact | Detail |
|---|---|
| Access | An application, then a Development tier with limited calls |
| Full access | Standard tier, after a screen recording of each use case |
| Personal posts | Member post management is closed to new requests |
Sources [3]
Which paid options on LinkedIn are worth it?
Post and comment for free first; pay once you know which posts work. The order is our view.
| Option | Cost | What it buys |
|---|---|---|
| Posting and comments | Free | The growth LinkedIn reports most |
| Ads | From $10 a day | Reach to people by job, company and industry |
| Premium Company Page | $99.99 a month, or $839.88 a year | Page visitor lists, auto-invites, a custom button and a Premium badge |
Where else should you claim your LinkedIn name?
Wherever customers look for you next. Check it on LinkedIn, Instagram and the .com at once.