Post original videos, use the free analytics, and use Promote to push one video before committing to an Ads Manager budget.
Basics
How do you grow on TikTok as a business?
Post original videos often and learn from your analytics.
| Step | What TikTok says |
|---|---|
| Read your analytics | Free in TikTok Studio, once you have at least one public post |
| Promote a video | An in-app tool to get more people to see a post, visit your site or follow you |
| Pick the right account | Business accounts get business tools and a website link, but only commercial music |
Sources [1]
When can you earn money on TikTok?
In the Creator Rewards Program, once you're 18 or older with 10,000 followers and 100,000 video views in the last 30 days. Only personal accounts qualify; Business accounts don't. Videos must be original, over a minute long and reach 1,000 For You views. It's open in the US, UK, Germany, Japan, South Korea, France, Mexico and Brazil.[2]
Advanced
Can you advertise on TikTok?
Yes: Promote inside the app, or campaigns in TikTok Ads Manager.
| Budget rule | Minimum |
|---|---|
| Campaign | More than $50 |
| Ad group, daily | More than $20 |
| Ad group, lifetime | $20 for each scheduled day, such as $620 for 31 days |
Sources [3]
What can you do with TikTok's API?
Let people sign in with TikTok, post or draft videos from your app, share from your app, and embed TikTok videos on your site.
| Product | What it does |
|---|---|
| Login Kit | Sign in with TikTok |
| Content Posting API | Post or upload drafts to a person's profile from your app |
| Share Kit | Share content made in your app to TikTok |
| Embed Videos | Show TikTok videos and profiles on your site |
Sources [4]
Which paid options on TikTok are worth it?
Grow with free posting and analytics first, then promote videos that already work. The order is our view.
| Option | Cost | What it buys |
|---|---|---|
| Posting and analytics | Free | Learning what your audience watches |
| Promote | Your budget | More views for one video that's working |
| Ads Manager | Campaigns over $50 | Full targeting and objectives |
Where else should you claim your TikTok name?
Wherever customers look for you next. Check it on TikTok, Instagram and the .com at once.