On X (formerly Twitter), start with a profile that says what you do, then test small ads. Every API call costs money now, so automate only what pays for itself.
Basics
How do you set up your profile for growth?
Add your name, logo, location and a bio that says what you do and why people should follow you. That's X's own first step for businesses.[1]
Advanced
Can you advertise on X?
Yes, with no minimum budget: you're charged only when ads run.
| Fact | Detail |
|---|---|
| Goals | Sales, leads, website visits, engagement, video views or app installs |
| Targeting | Keywords, followers, location and conversation signals |
| Formats | Promoted posts, vertical video, collection and shoppable ads |
| Starter credit | New advertisers get $500 in ad credit after spending $500 |
Sources [2]
What does the X API cost?
Every call is paid: X sells API credits in advance, with no free tier, contract or minimum spend.
| Action | Price |
|---|---|
| Read a post | $0.005 |
| Create a post | $0.015 |
| Create a post with a link | $0.20 |
| First credit purchase | $20 in free credits when you add a card and buy |
Reads are capped at 3 million posts a month.[3]
Which paid options on X are worth it?
Grow your profile for free first, then test ads with the starter credit. The order is our view.
| Option | Cost | What it buys |
|---|---|---|
| A clear profile and regular posts | Free | The basics X recommends |
| Ads | Any budget, with a $500 credit after your first $500 | Reach by keyword, follower and location |
| The API | Pay per call | Automation, only where each call clearly pays for itself |
Where else should you claim your X name?
Wherever customers look for you next. Check it on X, Instagram and the .com at once.
Sources (3)
X's business pages block our browser, so 1 and 2 are the Internet Archive's copies of X's own pages, dated.
- PrimaryX Business: Basics (archived)
- PrimaryX Business: Advertising (archived)
- PrimaryX developer docs: Pricing