Brand names for AI
AI buyers and developers look for you on your domain, your model hub and your code, so claim one name across them. Then check the trademark classes for AI services.
Which platforms should an AI brand claim?
The .com and .ai, GitHub, Hugging Face, X and LinkedIn.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| .com | The address buyers trust and type | $11.08 a year | 5 to 15 min |
| .ai | An address that says AI | $82.70 a year | 5 to 15 min |
| GitHub | Your code, SDKs and open-source projects | Free | 5 to 10 min |
| Hugging Face | Your models, datasets and demos | Free | 5 to 10 min |
| X | Launches and AI conversation | Free | 5 to 15 min |
| Business buyers and hiring | Free | 10 to 20 min |
Shipping an app too? Add the App Store ($99 a year) and Google Play ($25 once).[1]
Checks the .com, the .ai, GitHub, Hugging Face, X and LinkedIn in one search.
Which domain endings suit AI?
Get the .com if you can. .ai and .bot keep one price every year, while .cloud starts at $3.88 and renews at $21.11.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .ai | $82.70 | $82.70 |
| .bot | $52.01 | $52.01 |
| .cloud | $3.88 | $21.11 |
These are Porkbun's prices; other registrars differ. Porkbun sells .ai for 2 years at a time, so it costs $165.40 to start. More in Which domain ending should I pick?[6, 7]
Which trademark classes cover an AI brand?
Class 42 covers artificial intelligence as a service and AI consultancy; class 9 covers downloadable software. File in both if you offer a hosted service and a downloadable app.
| Class | WIPO covers | For an AI brand |
|---|---|---|
| 42 | AI as a service [AIaaS], AI consultancy, software design | A hosted model, API or AI platform |
| 9 | Computer software, humanoid robots with AI | A downloadable app, program or AI robot |
Each extra class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 3, 4, 5]
Sources (7)
- PrimaryZero To 1000's platform catalog: costs and sign-up times from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026, classes 9 and 42
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily
- PrimaryPorkbun: .ai domain (sold for 2 years at a time)