Brand names for education
Learners find teachers through video and search, so claim one name on the .com and wherever you teach. Check protected words before you register the company.
Which platforms should an education brand claim?
The .com, YouTube, Instagram, LinkedIn and TikTok, plus the App Store if you build a learning app.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| .com | Your courses, sign-ups and email address | $11.08 a year | 5 to 15 min |
| YouTube | Lessons people search for | Free | 5 to 10 min |
| Tips, photos and Reels | Free | 5 to 15 min | |
| Professional learners and partners | Free | 10 to 20 min | |
| TikTok | Short lessons | Free | 5 to 15 min |
| App Store | A learning app | $99 a year | 1 to 21 days |
Sources [1]
Checks the .com, YouTube, Instagram, LinkedIn, TikTok and App Store in one search.
Which domain endings suit education?
Get the .com if you can. .courses and .study start at $1.54, then renew at $31.41 a year.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .academy | $11.84 | $43.77 |
| .school | $5.66 | $34.50 |
| .education | $21.11 | $31.41 |
| .courses | $1.54 | $31.41 |
| .university | $10.81 | $56.13 |
| .study | $1.54 | $31.41 |
| .training | $11.84 | $36.56 |
These are Porkbun's prices; other registrars differ. More in Which domain ending should I pick?[7]
Which trademark classes cover an education brand?
Class 41 covers education, teaching and tutoring. Add class 16 for printed teaching materials and class 9 for an app or e-books.
| Class | WIPO covers | For an education brand |
|---|---|---|
| 41 | Education, training, entertainment, cultural activities | Courses, tutoring, academies |
| 16 | Printed matter, instructional and teaching materials | Books and teaching materials |
| 9 | Downloadable software and electronic publications | A learning app or e-books |
Each extra trademark class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 4, 5, 6]
Can you use "university" in a company name?
In the UK, only with a letter of non-objection from the right education body. Companies House lists it among the sensitive words that need approval.
| Word | What you need (UK) |
|---|---|
| University | A letter from the Department for Education, or the body for Scotland, Wales or Northern Ireland |
| Polytechnic | A letter from the Department for Education |
| Special school | A letter from each nation's education body |
| Institute | Views from relevant bodies; usually granted only to established organizations |
These rules cover UK company and business names. Other countries set their own.[3]
Sources (7)
- PrimaryZero To 1000's platform catalog: costs and sign-up times from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026, classes 9, 16 and 41
- PrimaryGOV.UK: Incorporation and names, Annex A: sensitive words and expressions
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily