Brand names for fashion & clothing
Fashion sells through photos, short video and your own store, so claim one name on all of them. Then check the trademark classes for what you make.
Which platforms should a fashion brand claim?
The .com, Instagram, TikTok, Pinterest and a Shopify store, plus a trademark check.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| .com | Your shop and email address | $11.08 a year | 5 to 15 min |
| Lookbooks, photos and Reels | Free | 5 to 15 min | |
| TikTok | Try-ons and short videos | Free | 5 to 15 min |
| Outfits people save and plan around | Free | 5 to 10 min | |
| Shopify store | Your own online store | From $5 a month after a 3-day trial | 10 to 20 min |
| Trademarks | Protects the name on all of them | From $350 a class (US) | 1 to 2 hours to file |
Your myshopify address can be changed only once, so check the name first.[1, 7]
Checks the .com, Instagram, TikTok, Pinterest, Shopify store and Trademarks in one search.
Which domain endings suit fashion?
Get the .com if you can. .fashion keeps one price every year; the other fashion endings rise from the second year.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .fashion | $26.26 | $26.26 |
| .clothing | $10.81 | $29.35 |
| .style | $7.21 | $34.50 |
| .shoes | $21.11 | $58.19 |
| .boutique | $2.57 | $29.35 |
| .jewelry | $10.81 | $58.19 |
These are Porkbun's prices; other registrars differ. More in Which domain ending should I pick?[6]
Which trademark classes cover a fashion brand?
Class 25 covers clothing, footwear and headwear. Bags go in class 18 and jewelry in class 14.
| Class | WIPO covers | For a fashion brand |
|---|---|---|
| 25 | Clothing, footwear, headwear | Your clothing line |
| 18 | Leather, luggage and carrying bags | Handbags, wallets, backpacks |
| 14 | Precious metals, jewelry, watches | Jewelry and watches |
| 35 | Retail services, among other things | A shop selling other brands |
Some clothing sits elsewhere: protective helmets go in class 9 and orthopedic footwear in class 10. Each extra class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 3, 4, 5]
Sources (7)
- PrimaryZero To 1000's platform catalog: costs and sign-up times from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026, classes 14, 18, 25 and 35
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily
- PrimaryShopify Help Center: Domains (the address can be changed once)