Brand names for gaming
Players find games through streams, clips and community servers, so claim one name on the .com and each of them. Then check the trademark classes for games and gear.
Which platforms should a gaming brand claim?
The .com, YouTube, Kick, a Discord invite, TikTok and X.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| .com | Your game's home and press page | $11.08 a year | 5 to 15 min |
| YouTube | Trailers, playthroughs and streams | Free | 5 to 10 min |
| Kick | Live streams | Free | 5 to 10 min |
| Discord invite | A custom invite link to your server | About $70 a month in boosts | 30 min to 30 days |
| TikTok | Short gameplay clips | Free | 5 to 15 min |
| X | Updates and patch news | Free | 5 to 15 min |
A custom Discord invite needs a server at Level 3, the top boost level: 14 boosts at about $4.99 each. We don't check Twitch or Steam yet, so claim those on their own sites.[1, 7]
Checks the .com, YouTube, Kick, Discord invite, TikTok and X in one search.
Which domain endings suit gaming?
Get the .com if you can. .game costs $309.47 for the first year, while .games and .fun start under $9.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .games | $8.24 | $30.38 |
| .game | $309.47 | $340.37 |
| .fun | $2.57 | $31.41 |
These are Porkbun's prices; other registrars differ. More in Which domain ending should I pick?[6]
Which trademark classes cover a gaming brand?
Class 9 covers game software, downloadable or recorded. Class 41 covers online games and esports, and class 28 covers consoles, controllers and board games.
| Class | WIPO covers | For a gaming brand |
|---|---|---|
| 9 | Computer software, recorded and downloadable files | Downloadable or boxed games |
| 41 | Entertainment, sporting and cultural activities | Online games, esports events |
| 28 | Games, toys, video game apparatus | Consoles, controllers, board games |
Each extra trademark class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 3, 4, 5]
Sources (7)
- PrimaryZero To 1000's platform catalog: costs and sign-up times from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026, classes 9, 28 and 41
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily
- PrimaryDiscord Support: Custom Invite Link (archived)