Amazon Appstore app name checker and rules

Our check can't see apps that aren't live yet, so Amazon's review has the final say on your name. How our checks work

CostFree
Runs onFire TV and Fire tablets
Display titleUp to 200 characters
Identity checkGovernment ID, a few minutes
Holds the nameYour live app
Checked 25 Oct 2026, 07:28 UTCSources [2, 6, 8, 9, 11]

What can an Amazon Appstore app title contain?

The display title customers see can be up to 200 characters, by Amazon's 2024 guidance, but Amazon says to keep it brief. Our checker keeps to 2 to 30 characters. Amazon's listing rules also ban ALL CAPS, emojis, prices and HTML.

RuleWhat it means
Accurate and uniqueDifferent from the listings of your other apps
No ALL CAPS or emojisAnd no repeated words
No pricesNo app or in-app prices, and no Amazon product codes (ASINs)
Amazon, Kindle, FireOnly as Amazon's trademark guidelines allow
Others' rightsNothing that infringes a third party's intellectual property
Plain textHTML fails testing and delays publishing

Sources [3, 4, 5, 6, 7, 11]

What do you need for an Amazon developer account?

An Amazon account and a government ID; the identity check takes a few minutes.

NeedDetail
Amazon accountSign in to the Developer Console with the same email
IdentityFront and back photos of the account owner's government ID
NameYour Company Profile name must match the ID, even for a business
Under 18A parent or guardian creates the account
To earn moneyUS and Canadian tax interviews, plus bank details

Sources [1, 8, 9]

How do you get your app on the Amazon Appstore?

  1. Check the name above, with Google Play, Samsung Galaxy Store and the .com.
  2. Create your account in the Developer Console and verify your identity.
  3. Upload your app file with a unique package name, targeting Fire TV or Fire tablets.
  4. Add the display title and listing details, then review and submit.[1, 3, 8, 10]

What should you know before you start on the Amazon Appstore?

The store now serves only Fire devices, and the title customers see is its own field.

FactWhat it means
Fire devices onlyAmazon stopped supporting the Appstore on other Android devices on 20 Aug 2025
Two titlesThe app title is only for the Developer Console; the display title is what customers see
Package nameMust be unique, and can't include "amazon"
Three triesYou fail identity verification after 3 attempts

Sources [2, 3, 8, 10]

What can go wrong on the Amazon Appstore, and how do you fix it?

Most rejections come from listing text, so the fix is usually an edit.

ProblemFix
Listing rejected or suppressedRemove policy breaks, prices, emojis and ALL CAPS from the metadata
Text fails testingRemove HTML; fields take plain text only
Submissions restrictedFinish identity verification
ID check failsMake your Company Profile name match your ID

Sources [3, 4, 5, 8]

Which platforms should you claim with your Amazon Appstore app name?

Google Play, the App Store, the .com, Instagram and X. See all app stores, or read Growing on the Amazon Appstore.

Checks Amazon Appstore, Google Play, App Store, the .com, Instagram and X in one search.

Sources (11)

  1. PrimaryAmazon Developer: Understanding Amazon Appstore Submission
  2. PrimaryAmazon Developer blog: Upcoming changes to Amazon Appstore for Android devices
  3. PrimaryAmazon Developer: Step 3: Add Appstore Details
  4. PrimaryAmazon Developer: Listing and Promotion Policy
  5. PrimaryAmazon Developer: Amazon Appstore Content Policy
  6. PrimaryAmazon Developer blog: App store optimization
  7. PrimaryAmazon Developer: App Submission FAQ
  8. PrimaryAmazon Developer: Identity Verification
  9. PrimaryAmazon Developer: Amazon Appstore Payments
  10. PrimaryAmazon Developer: Step 1: Upload Your App File
  11. PrimaryZero To 1000's platform catalog: what holds the name