Growing on the Amazon Appstore
The Appstore now reaches Fire TV and Fire tablet owners only. Amazon's own advice starts with the display title, keywords and categories.
Basics
How many people use the Amazon Appstore?
Amazon gives no dated user count. Its developer site says you can reach customers in over 236 countries and territories on more than 250 million devices, without a date; another line on that page says 200 million.[1]
How do you get found on the Amazon Appstore?
Amazon says the display title matters most for search, then keywords, descriptions and categories.
| Tool | What Amazon advises |
|---|---|
| Display title | Make it descriptive and unique; common words get buried |
| Keywords | Optional but searched; separate them with commas |
| Categories | Pick a subcategory too; many customers browse by category |
| Developer name | Also searched, so make it distinctive |
| Fire TV recommendations | Get on the home screen's "Recommended By Your Apps" row |
Advanced
Can you advertise on the Amazon Appstore?
Yes: Amazon says you can build a campaign in minutes to promote your app through Sponsored Display on Fire TV.[4]
Can you run promotions on the Amazon Appstore?
Yes, at no cost, with the Developer Promotions Console.
| Fact | Detail |
|---|---|
| Price discounts | For your app and in-app items, set per marketplace |
| Retention offers | Subscription discounts for customers about to cancel |
| Length | 24 hours to 27 days in a row |
Sources [5]
How much does Amazon keep?
20% under the Small Business Accelerator Program, open to new developers and those under $1 million in Appstore revenue the year before; 30% otherwise. Eligible developers also get AWS credits worth 10% of app revenue.[6]
Which paid options on the Amazon Appstore are worth it?
The free tools come first; pay for Fire TV ads once your listing converts. The order is our view.
| Option | Cost | What it buys |
|---|---|---|
| Listing and keywords | Free | Better placement in search |
| Promotions Console | Free to create | Discounts that prompt purchases |
| Small Business Accelerator | Free; automatic if eligible | An 80% share, plus AWS credits if you enroll |
| Fire TV ads | Your budget | Sponsored Display placements on Fire TV |
Where else should your Amazon Appstore app be?
On Google Play, with the matching .com. Check your app name on the Amazon Appstore, Google Play and the .com at once.