Brand names for home & living
People collect home ideas on visual platforms before they buy, so claim one name on the .com and those platforms. Then check the trademark classes for what you make.
Which platforms should a home brand claim?
The .com, Pinterest, Instagram, Facebook and TikTok, plus a trademark check.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| .com | Your shop and email address | $11.08 a year | 5 to 15 min |
| Rooms and ideas people save | Free | 5 to 10 min | |
| Room photos and Reels | Free | 5 to 15 min | |
| Local customers, Pages and groups | Free | 10 min to 3 days | |
| TikTok | Makeovers and short videos | Free | 5 to 15 min |
| Trademarks | Protects the name on all of them | From $350 a class (US) | 1 to 2 hours to file |
Sources [1]
Checks the .com, Pinterest, Instagram, Facebook, TikTok and Trademarks in one search.
Which domain endings suit home and living?
Get the .com if you can. .homes and .garden start at $1.54, while .furniture renews at $92.17 a year.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .homes | $1.54 | $14.21 |
| .house | $14.93 | $39.65 |
| .garden | $1.54 | $26.26 |
| .kitchen | $8.24 | $58.19 |
| .design | $10.81 | $46.86 |
| .furniture | $21.11 | $92.17 |
These are Porkbun's prices; other registrars differ. More in Which domain ending should I pick?[6]
Which trademark classes cover a home brand?
Class 20 covers furniture, mirrors and picture frames. Add a class for each other kind of product, and class 37 if you build or repair.
| Class | WIPO covers | For a home brand |
|---|---|---|
| 20 | Furniture, mirrors, picture frames | Furniture, beds, cushions |
| 21 | Household and kitchen utensils, cookware, glassware | Cookware, vases, candle holders |
| 24 | Textiles, household linen, curtains | Bedding, towels, curtains |
| 11 | Apparatus for lighting, heating, cooling and water supply | Lamps, faucets, heat pumps |
| 37 | Construction, installation and repair services | Renovation, painting, furniture restoration |
Each extra class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 3, 4, 5]
Sources (6)
- PrimaryZero To 1000's platform catalog: costs and sign-up times from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026, classes 11, 20, 21, 24 and 37
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily