Brand names for automotive
Drivers watch reviews and browse local pages before they buy or book, so claim one name on the .com and those platforms. Then check the trademark classes for what you make or fix.
Which platforms should an automotive brand claim?
The .com, Instagram, YouTube, Facebook and TikTok, plus a trademark check.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| .com | Your showroom, bookings and email address | $11.08 a year | 5 to 15 min |
| Builds, photos and Reels | Free | 5 to 15 min | |
| YouTube | Reviews and how-to videos people search for | Free | 5 to 10 min |
| Local customers, Pages and groups | Free | 10 min to 3 days | |
| TikTok | Short car videos | Free | 5 to 15 min |
| Trademarks | Protects the name on all of them | From $350 a class (US) | 1 to 2 hours to file |
Sources [1]
Checks the .com, Instagram, YouTube, Facebook, TikTok and Trademarks in one search.
Which domain endings suit automotive?
Get the .com if you can. .car, .cars and .auto cost $2,060.25 for the first year, while .motorcycles starts at $1.54.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .car | $2,060.25 | $2,060.25 |
| .cars | $2,060.25 | $2,064.19 |
| .auto | $2,060.25 | $2,064.19 |
| .motorcycles | $1.54 | $14.21 |
| .tires | $8.24 | $80.84 |
These are Porkbun's prices; other registrars differ. More in Which domain ending should I pick?[6]
Which trademark classes cover an automotive brand?
Class 12 covers vehicles and their parts, class 37 covers repair and maintenance, and class 39 covers car rental and transport.
| Class | WIPO covers | For an automotive brand |
|---|---|---|
| 12 | Vehicles; apparatus for locomotion by land, air or water | Cars, motorcycles, parts and tires |
| 37 | Construction, installation and repair services | Repairs, car washes, EV charging |
| 39 | Transport, packaging and storage, travel arrangement | Car rental, car sharing, taxis |
Each extra class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 3, 4, 5]
Sources (6)
- PrimaryZero To 1000's platform catalog: costs and sign-up times from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026, classes 12, 37 and 39
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily