Brand names for health & wellness
Clients want to trust you before they book or buy, so claim one name on the .com and the platforms they use. Some health words and claims are regulated.
Which platforms should a health brand claim?
The .com, Instagram, Facebook, YouTube and WhatsApp, plus a trademark check.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| .com | Bookings, your shop and email address | $11.08 a year | 5 to 15 min |
| Tips, photos and Reels | Free | 5 to 15 min | |
| Local clients, Pages and groups | Free | 10 min to 3 days | |
| YouTube | Classes and explainers people search for | Free | 5 to 10 min |
| Bookings and questions by chat | Free | 5 to 15 min | |
| Trademarks | Protects the name on all of them | From $350 a class (US) | 1 to 2 hours to file |
WhatsApp is rolling out business usernames country by country through 2026.[1]
Checks the .com, Instagram, Facebook, YouTube, WhatsApp and Trademarks in one search.
Which domain endings suit health and wellness?
Get the .com if you can. .yoga keeps one price every year; the other health endings rise from the second year.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .health | $10.81 | $62.31 |
| .care | $11.84 | $39.65 |
| .clinic | $10.81 | $58.19 |
| .fitness | $5.66 | $34.50 |
| .yoga | $26.26 | $26.26 |
| .life | $2.57 | $34.50 |
| .bio | $5.66 | $64.37 |
These are Porkbun's prices; other registrars differ. More in Which domain ending should I pick?[9]
Which trademark classes cover a health brand?
Class 44 covers medical services and therapy; class 5 covers supplements and medicines. Add class 10 for medical devices and class 41 for fitness classes.
| Class | WIPO covers | For a health brand |
|---|---|---|
| 44 | Medical services, hygienic and beauty care | Clinics, therapy, telemedicine, nutrition advice |
| 5 | Pharmaceuticals, dietary supplements | Supplements, vitamins, medicines |
| 10 | Medical and dental apparatus, massage apparatus | Medical devices and massage tools |
| 41 | Education, training, sporting activities | Fitness classes and coaching |
Each extra class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 6, 7, 8]
Which health words need permission in a name?
In the UK, "NHS", "nurse", "health centre" and "health service" need a letter of non-objection, and titles like "pharmacy" and "dentist" are protected by law. In the US, a supplement's name can count as a disease claim.
| Word or name | Where | What applies |
|---|---|---|
| NHS | UK | Department of Health and Social Care letter |
| "Health centre", "health service" | UK | Letter from the health body for each nation |
| Nurse, nursing, midwife, health visitor | UK | Nursing & Midwifery Council letter |
| Dental, dentistry | UK | General Dental Council letter |
| Pharmacy, chemist, dentist, optician, physiotherapist | UK | Regulator's authorization letter; misuse can be a crime |
| A supplement name implying an effect on a disease | US | A disease claim; the product is regulated as a drug |
These are UK and US federal rules; other countries set their own.[3, 4, 5]
Sources (9)
- PrimaryZero To 1000's platform catalog: costs and sign-up times from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026, classes 5, 10, 41 and 44
- PrimaryGOV.UK: Incorporation and names, Annex A: sensitive words and expressions
- PrimaryGOV.UK: Incorporation and names, Annex C: words protected under other legislation
- Primarygovinfo: 21 CFR 101.93, statements for dietary supplements (CFR 2025 edition)
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily