Brand names for real estate
Buyers and renters look at listings, home tours and local pages, so claim one name on the .com and those platforms. In the US, check NAR's rules before you use REALTOR®.
Which platforms should a real estate brand claim?
The .com, Instagram, Facebook, YouTube and LinkedIn.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| .com | Your listings and email address | $11.08 a year | 5 to 15 min |
| Listing photos and Reels | Free | 5 to 15 min | |
| Local buyers, Pages and groups | Free | 10 min to 3 days | |
| YouTube | Home tours people search for | Free | 5 to 10 min |
| Referrals, investors and hiring | Free | 10 to 20 min |
Sources [1]
Checks the .com, Instagram, Facebook, YouTube and LinkedIn in one search.
Which domain endings suit real estate?
Get the .com if you can. Real estate endings vary widely: .homes renews at $14.21 a year, while .realty costs $288.88 a year after the first.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .realty | $93.20 | $288.88 |
| .properties | $6.18 | $34.50 |
| .homes | $1.54 | $14.21 |
| .house | $14.93 | $39.65 |
| .estate | $8.24 | $35.53 |
| .rent | $10.30 | $52.01 |
| .property | $52.01 | $103.50 |
These are Porkbun's prices; other registrars differ. More in Which domain ending should I pick?[7]
Which trademark classes cover a real estate brand?
Class 36 covers real estate services, such as agency, brokerage, management and residential rentals. Vacation rentals go in class 43.
| Class | WIPO covers | For a real estate brand |
|---|---|---|
| 36 | Financial and insurance services, real estate services | Agency, brokerage, management, rentals |
| 43 | Food and drink services, temporary accommodation | Vacation rentals |
| 37 | Construction, installation and repair services | Building and construction supervision |
| 42 | Scientific and technological services and design | Architecture, interior design |
Each extra trademark class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 4, 5, 6]
Can you use REALTOR® in your business name?
No. REALTOR® is a federally registered collective membership mark owned by the National Association of REALTORS® (NAR). Its rules bar even members from using it in a business name.
| Use | NAR's rule |
|---|---|
| Calling yourself a REALTOR® | NAR members only |
| REALTOR® as part of a firm name | Not allowed |
| REALTOR® next to a firm name | Members only, set apart: "Smith Realty, REALTORS®" |
Sources [3]
Sources (7)
- PrimaryZero To 1000's platform catalog: costs and sign-up times from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026
- PrimaryNAR: Membership Marks Manual
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily