Brand names for pets
Pet owners share photos and videos every day, so claim one name on the .com and the platforms they scroll. In the UK, check veterinary titles before you use them.
Which platforms should a pet brand claim?
The .com, Instagram, TikTok, YouTube and Facebook, plus a trademark check.
| Platform | Why claim it | Cost to join | Sign-up takes |
|---|---|---|---|
| .com | Your shop, bookings and email address | $11.08 a year | 5 to 15 min |
| Pet photos and Reels | Free | 5 to 15 min | |
| TikTok | Short pet videos | Free | 5 to 15 min |
| YouTube | Training and care videos people search for | Free | 5 to 10 min |
| Local owners, Pages and groups | Free | 10 min to 3 days | |
| Trademarks | Protects the name on all of them | From $350 a class (US) | 1 to 2 hours to file |
Sources [1]
Checks the .com, Instagram, TikTok, YouTube, Facebook and Trademarks in one search.
Which domain endings suit pets?
Get the .com if you can. .pet renews at $23.17 a year, while .dog jumps from $3.60 to $58.19 after the first year.
| Ending | First year | Each year after |
|---|---|---|
| .com | $11.08 | $11.08 |
| .pet | $10.81 | $23.17 |
| .dog | $3.60 | $58.19 |
| .vet | $36.56 | $36.56 |
These are Porkbun's prices; other registrars differ. More in Which domain ending should I pick?[7]
Which trademark classes cover a pet brand?
Pet food goes in class 31, collars and pet clothing in class 18, and grooming or vet care in class 44.
| Class | WIPO covers | For a pet brand |
|---|---|---|
| 31 | Live animals, foodstuffs and beverages for animals | Pet food, chews, litter |
| 18 | Collars, leashes and clothing for animals | Collars, leashes, pet clothing |
| 44 | Veterinary services, beauty care for animals | Vet care, grooming |
| 43 | Food and drink services, temporary accommodation | Boarding for animals |
| 45 | Legal services and babysitting, among other things | Pet sitting, dog walking |
Each extra class adds $350 in the US, €50 to €150 in the EU and £60 in the UK. Read Do I need a trademark before I launch? before you file.[2, 4, 5, 6]
Can a pet business use "veterinary" in its name?
In the UK, only if it has the qualifications. The Veterinary Surgeons Act 1966 makes it an offense to describe a business in a way that implies veterinary qualifications it doesn't have.
| Title or description | Who may use it |
|---|---|
| "Veterinary surgeon" | People on the register of veterinary surgeons |
| "Veterinary practitioner" | People on the veterinary registers |
| Wording that implies veterinary qualifications | Only a business that has them |
Other countries set their own rules.[3]
Sources (7)
- PrimaryZero To 1000's platform catalog: costs and sign-up times from each platform's own pages; domain prices from Porkbun's price list
- PrimaryWIPO: Nice Classification, NCL 13-2026
- Primarylegislation.gov.uk: Veterinary Surgeons Act 1966, section 20
- PrimaryUSPTO: How much does it cost?
- PrimaryEUIPO: Fees and payments
- PrimaryGOV.UK: Apply to register a trade mark
- PrimaryPorkbun: domain name pricing, the public price list our checker reads daily