Growing on Discord

A new server grows through the invite links you share. Discord's own listing, Server Discovery, opens at 1,000 members.

Checked 25 Oct 2026, 07:50 UTC

Basics

How many people use Discord?

More than 90 million people a day, by Discord's count for Q4 2025. Discord says more than 90% of its users play video games.[1]

How do you get your Discord server found?

Through Server Discovery, once your server meets Discord's 6 requirements; until then, through the invite links you share.

RequirementDetail
CommunityTurn on Community and its safety settings
MembersAt least 1,000
AgeAt least 8 weeks old
ActivityMeets Discord's activity requirements
Clean namesServer name, description and channel names look clean
Moderator 2FATwo-factor sign-in required for moderators

Sources [2]

Advanced

Can you advertise on Discord?

Yes, with Quests, rewarded ads sold only through Discord's sales team. Discord lists gaming and media and entertainment as its industries.

FormatWhat it does
Play QuestsRewards new and lapsed players for playing your game
Video Quest ReserveGuaranteed video ads that people opt in to watch
MissionsInteractive ads native to Discord
HEROA large animated unit at the top of the Quest home page

Sources [3]

Can you join Discord's Partner or Verified programs?

Not now: Discord has paused both and isn't accepting applications. Each included a vanity URL and a badge.[4]

What can you build on Discord's developer platform?

Bots and apps, Activities, and social features for games.

ProductWhat it does
Bots and appsCommands and integrations that run inside servers
ActivitiesMultiplayer games and experiences that launch inside Discord
Social Layer for GamesRich presence, voice chat and social features in your game

Sources [5]

Which paid options on Discord are worth it?

Grow members for free first; boosts buy perks, not reach. The order is our view.

OptionCostWhat it buys
Server DiscoveryFreeA listing once you meet the requirements
Server BoostsMonthly, per boostPerks, and a vanity URL at Level 3
QuestsThrough Discord's sales teamRewarded ads shown to Discord users

Sources [2, 3, 6]

Where else should you claim your Discord name?

On X, YouTube and the .com. Check your name on all of them at once.

Sources (6)

  1. PrimaryDiscord: Company
  2. PrimaryDiscord Support: Enabling Server Discovery (archived)
  3. PrimaryDiscord: Quests for advertisers
  4. PrimaryDiscord Support: Partnered vs Verified Servers (archived)
  5. PrimaryDiscord Developer Platform
  6. PrimaryDiscord Support: Server Boosting FAQ (archived)