Growing on Discord
A new server grows through the invite links you share. Discord's own listing, Server Discovery, opens at 1,000 members.
Basics
How many people use Discord?
More than 90 million people a day, by Discord's count for Q4 2025. Discord says more than 90% of its users play video games.[1]
How do you get your Discord server found?
Through Server Discovery, once your server meets Discord's 6 requirements; until then, through the invite links you share.
| Requirement | Detail |
|---|---|
| Community | Turn on Community and its safety settings |
| Members | At least 1,000 |
| Age | At least 8 weeks old |
| Activity | Meets Discord's activity requirements |
| Clean names | Server name, description and channel names look clean |
| Moderator 2FA | Two-factor sign-in required for moderators |
Sources [2]
Advanced
Can you advertise on Discord?
Yes, with Quests, rewarded ads sold only through Discord's sales team. Discord lists gaming and media and entertainment as its industries.
| Format | What it does |
|---|---|
| Play Quests | Rewards new and lapsed players for playing your game |
| Video Quest Reserve | Guaranteed video ads that people opt in to watch |
| Missions | Interactive ads native to Discord |
| HERO | A large animated unit at the top of the Quest home page |
Sources [3]
Can you join Discord's Partner or Verified programs?
Not now: Discord has paused both and isn't accepting applications. Each included a vanity URL and a badge.[4]
What can you build on Discord's developer platform?
Bots and apps, Activities, and social features for games.
| Product | What it does |
|---|---|
| Bots and apps | Commands and integrations that run inside servers |
| Activities | Multiplayer games and experiences that launch inside Discord |
| Social Layer for Games | Rich presence, voice chat and social features in your game |
Sources [5]
Which paid options on Discord are worth it?
Grow members for free first; boosts buy perks, not reach. The order is our view.
| Option | Cost | What it buys |
|---|---|---|
| Server Discovery | Free | A listing once you meet the requirements |
| Server Boosts | Monthly, per boost | Perks, and a vanity URL at Level 3 |
| Quests | Through Discord's sales team | Rewarded ads shown to Discord users |
Where else should you claim your Discord name?
On X, YouTube and the .com. Check your name on all of them at once.
Sources (6)
- PrimaryDiscord: Company
- PrimaryDiscord Support: Enabling Server Discovery (archived)
- PrimaryDiscord: Quests for advertisers
- PrimaryDiscord Support: Partnered vs Verified Servers (archived)
- PrimaryDiscord Developer Platform
- PrimaryDiscord Support: Server Boosting FAQ (archived)