Growing Pinterest
Pinterest says fresh, original Pins with clear keywords do best. Post every week before you pay for reach.
Basics
How many people use Pinterest?
640 million people a month, a record, Pinterest reported for the second quarter of 2026.
| Region | Monthly users |
|---|---|
| US and Canada | 106 million |
| Europe | 157 million |
| Rest of the world | 377 million |
Sources [1]
How do you grow a Pinterest account?
Publish original Pins often, with the keywords people search for.
| Step | Pinterest's advice |
|---|---|
| Post your own Pins | Fresh content, not other people's Pins |
| Post every week | Create Pins frequently; schedule up to 2 weeks ahead |
| Use keywords | In Pin titles, Pin descriptions and board names |
| Skip duplicates | Saving the same Pins again can get you flagged as spam |
| Claim your website | You get analytics for Pins from your site |
Sources [2]
What size should a Pinterest Pin be?
Vertical, at 2:3 or 1000 x 1500 pixels, with your logo or brand name visible. Titles can run to 100 characters, but the first 40 are the most likely to show.[3]
Advanced
Can you advertise on Pinterest?
Yes, from a business account. Pinterest's budget help names no minimum; you choose one of three budget types.
| Budget | How it spends |
|---|---|
| Lifetime | A total, spent on the best days |
| Daily, Performance+ | Flexible; up to 125% on one day, within the daily amount across each week |
| Daily, fixed | The same amount every day |
Sources [4]
What can you do with Pinterest's API?
Read and create Pins, boards, ads, audiences and catalogs, and read Pin analytics, through API v5.
| Fact | Detail |
|---|---|
| Access | Approved apps start on Trial access |
| Trial | Pins and boards you create are visible only to you |
| Standard | Upgrade with a video showing your app's login flow |
Sources [5]
Which paid options on Pinterest are worth it?
Post and tune your keywords for free first; advertise Pins that already earn saves and clicks. The order is our view.
| Option | Cost | What it buys |
|---|---|---|
| Weekly original Pins | Free | Reach to people searching for ideas |
| Claiming your website | Free | Analytics for Pins from your site |
| Ads | Your budget | Reach beyond the people who find you |
Compare Growing Instagram, check the .com for your Pins' landing pages, go back to the Pinterest username rules, or check your name on all of them at once.
Sources (5)
- PrimaryPinterest: Second Quarter 2026 Results, filed with the SEC
- PrimaryPinterest Help: Pin performance and distribution
- PrimaryPinterest Business: Creative best practices
- PrimaryPinterest Help: Set up a campaign budget
- PrimaryPinterest Developers: Access tiers