Growing Kick

Kick says content matters most, then a steady schedule and promotion on social media, such as TikTok and YouTube.

Checked 25 Oct 2026, 07:31 UTC

Basics

How many people use Kick?

Kick doesn't publish a user count on its own site or help center. When it opened ads in August 2026, trade press reported Kick's figure of more than 100 million active users.^{[1, secondary]}

How do you grow a Kick channel?

Pick one niche, stream on a regular schedule, and promote each stream on social media.

Step	Kick's advice
Pick one niche	Viewers return more often to a category they like
Keep a schedule	Start with a few streams a week, two to three hours each
Write specific titles	"Playing Elden Ring for the first time" beats "stream"
Promote before you go live	Post on social media 30 to 60 minutes ahead
Collaborate	Work with streamers in your niche to reach new viewers

Sources ^{[2, 3]}

When can you earn money on Kick?

Once you set up Stripe from the Revenue page of your channel, viewers can subscribe. Stripe must be available in your country.^[4]

Advanced

What does Kick take from your earnings?

5% of subscriptions and KICKs; you keep 95%.

Revenue	You keep
$5 monthly subscription	$4.75 (95%)
KICKs	95% of the value
Bounties	The amount set in each Bounty
Ads	No direct payment; partners are paid through the program

Payouts go through Stripe, weekly or monthly for verified streamers and monthly for others.^{[5, 6, 8]}

How do you join the Kick Partner Program?

Verify your channel and meet Kick's 30-day targets, then email the Partnerships team from your account's email address.

Requirement	Target
Followers	At least 250
Hours streamed in 30 days	30
Average viewers in 30 days	75
Active subscriptions in 30 days	25

Kick also asks for 250 unique chatters and 3 VODs in 30 days. Creators with an audience elsewhere can apply through Fast Track.^[7]

What can you do with Kick's API?

Read channels, livestreams and categories, send and moderate chat, and get webhooks for events such as chat messages and bans. The docs are at docs.kick.com.^{[9, 10]}