Growing Messenger
Messenger growth runs through your Facebook Page. People reach you from the Page, from ads and from your m.me link.
Basics
How many people use Messenger?
Meta doesn't publish a Messenger user count. It says 3.6 billion people used at least one of its apps each day in mid-2026.[1]
How do you get more Messenger conversations?
Give people easy ways to start a chat with your Page.
| Way in | What it does |
|---|---|
| Send Message button | Lets people message you from your Facebook Page |
| m.me link | Opens a chat from your site, emails or a QR code |
| Message Us button | Opens a chat from your website |
| Private replies | Answers a comment or visitor post in Messenger |
| Search on Messenger | Lets people find your business by name |
Advanced
Can you advertise on Messenger?
Yes: ads that click to Messenger run on Facebook, Instagram or Messenger and open a chat with your business. Meta doesn't publish typical prices.
Lead ads can also qualify customers inside Messenger. After someone messages you from a click-to-Messenger ad, you can reply for up to 7 days, not just 24 hours.[2, 4]
What can you do with the Messenger Platform?
Answer chats with your own app or bot within 24 hours of a person's message, and send marketing messages to people who opt in.
| Feature | Detail |
|---|---|
| Standard window | Reply for 24 hours after a person's message |
| Human Agent tag | Your team can reply for 7 days |
| Marketing messages | Charged per message, to people who opt in |
| Meta Business Agent | An AI agent that answers your chats |
Marketing messages go through approved tech providers and can't reach people in the EU, the UK, Japan, South Korea or Australia. Meta doesn't publish their price.[1, 4, 5]
Which paid options on Messenger are worth it?
Answer every message for free first, then pay for ads that open chats. The order is our view.
| Option | Cost | What it buys |
|---|---|---|
| Page inbox and m.me link | Free | Chats from people who already know you |
| Ads that click to Messenger | Your budget | New chats from Facebook and Instagram |
| Marketing messages | Per message | Promotions to people who opted in |
Where else should a Messenger business grow?
On Facebook, where your Page lives, and on Instagram. Grow on Facebook and grow on Instagram. Not set up yet? See Messenger username rules, or check your name on all of them at once.