Growing Reddit

Reddit asks brands to say who they are and follow each community's rules. Start with its free business tools, then pay for reach.

Checked 25 Oct 2026, 07:43 UTC

Basics

How many people use Reddit?

130.3 million people a day and 514.6 million a week, Reddit reported for the second quarter of 2026. Of the daily users, 53.2 million are in the US.^[1]

How do you grow a brand on Reddit?

Join the communities where your customers talk, follow their rules, and be open about the brand you represent.

Step	Reddit's guidance
Be transparent	Say what brand you represent; never pose as a consumer
Follow community rules	Moderators can remove your posts if you don't
Don't pay for praise	No incentives for positive posts about your brand
Use Reddit Pro	Free tools to find communities, plan posts and measure them

Sources ^{[2, 3]}

Advanced

Can you advertise on Reddit?

Yes, through Reddit Ads, or by promoting one of your own posts from reddit.com.

Fact	Detail
Promoted posts	Turn your own post into an ad with the rocket icon
Paying	Per click, on a daily budget
Targeting	Communities only; Advanced Create in Reddit Ads offers more
Review	Reddit Ads reviews each post before it runs

Sources ^[4]

What can you do with Reddit's API?

Read and post through the Reddit Data API, once you've requested access and Reddit has approved it.

Fact	Detail
Access	Explicit approval before any API use
Free limit	100 queries per minute per OAuth client
Commercial use	Needs Reddit's written approval

Sources ^{[5, 6]}

Which paid options on Reddit are worth it?

Reddit Pro and verification cost nothing; promote posts that already earn upvotes and comments. The order is our view.

Option	Cost	What it buys
Reddit Pro	Free	Tools to find communities and measure your posts
Verification	Free	A grey checkmark confirming your business
Promoted posts and ads	Your budget	Reach beyond the communities you post in

Sources ^{[3, 4, 7]}

Compare Growing X, go back to the Reddit username rules, or check your name on Reddit, X and Discord at once.