Growing Threads
Meta says replies bring almost half of all views on Threads. Join conversations before you start your own.
Basics
How many people use Threads?
More than 500 million people a month, Meta said in June 2026 and again on its July 2026 earnings call.[1, 2]
How do you grow a Threads profile?
Reply to others, post original content a few times a week, and invite replies.
| Step | Meta's advice |
|---|---|
| Reply to others | Replies make up almost half of views |
| Post 2 to 5 times a week | It builds an audience; weekend posts drive more engagement |
| Post original content | Top creators post content made for Threads |
| Add text to photos and videos | Media posts with text average more views |
| Start conversations | Posts that drive conversations are more likely to be recommended |
Sources [3]
Advanced
Can you advertise on Threads?
Yes, by adding Threads placements to your Meta ad campaigns. Meta finished its global rollout of Threads ads in the second quarter of 2026.
| Fact | Detail |
|---|---|
| Campaigns | Advantage+ or manual, alongside Facebook and Instagram |
| Formats | Image, video and carousel, including 4:5 |
| Other types | Advantage+ catalog ads and app ads |
| Account | Manage Threads in Business Settings |
What can you do with the Threads API?
Publish posts, read media and profiles, moderate replies, search by keyword and read insights.
| Limit | Detail |
|---|---|
| Posts | 250 API posts per profile in 24 hours |
| Replies | 1,000 per profile in 24 hours |
| Text posts | Up to 500 characters |
| Carousels | 2 to 20 items |
Which paid options on Threads are worth it?
Replying and posting cost nothing, and replies bring almost half of all views. Add Threads ads from your Meta ad budget once your posts hold attention. The order is our view.[3, 4]
Compare Growing Instagram and Growing X, go back to the Threads username rules, or check your name on all of them at once.
Sources (6)
- PrimaryMeta Newsroom: New Features to Celebrate 500 Million Monthly Users on Threads
- PrimaryMeta: Second Quarter 2026 Results Conference Call
- PrimaryMeta Newsroom: Find Your Community With New Threads Educational Insights
- PrimaryMeta Newsroom Brasil: Anúncios no Threads: um ano depois, in Portuguese
- PrimaryMeta for Developers: Threads API
- PrimaryMeta for Developers: Threads API overview