Markets: where to grow next
Big platforms report their users by region, and the numbers show where each one is still growing. Every figure here comes from the company's own results.
Each company counts users its own way, so compare growth, not totals. Changes are for the year to June 2026.
Which social media platforms are growing in North America?
Pinterest and Reddit grew slowly in the year to June 2026, and Snapchat shrank.
| Platform | Counted | Latest | Change in a year |
|---|---|---|---|
| Pinterest, US and Canada | Monthly users | 106M | Up 4% |
| Reddit, US | Daily users | 53.2M | Up 6% |
| Snapchat | Daily users | 92M | Down 7% |
| Meta, US and Canada | Ad impressions | Not reported | Up 9% |
Meta doesn't report users by region, so we show its ad impressions, which cover Facebook and Instagram.[1, 2, 3, 4]
Which social media platforms are growing in Europe?
Pinterest grew 8% in Europe, while Snapchat slipped 2%.
| Platform | Counted | Latest | Change in a year |
|---|---|---|---|
| Monthly users | 157M | Up 8% | |
| Snapchat | Daily users | 98M | Down 2% |
| Meta | Ad impressions | Not reported | Up 13% |
Which platforms lead in Asia?
LINE reaches most people in Japan, Thailand and Taiwan: 81% to 95% of each population.
| Market | LINE monthly users | Share of population |
|---|---|---|
| Japan | 100M | 81.3% |
| Thailand | 54M | 81.8% |
| Taiwan | 22M | 94.5% |
LINE's figures are as of 31 March 2026. Meta's ad impressions grew fastest in Asia-Pacific, up 17% in a year. Pinterest and Snapchat count Asia in "rest of world."[4, 5]
Which social media platforms are growing in the rest of the world?
Pinterest, Snapchat, Reddit and Meta all grew in the rest of the world, and the first three grew faster there than anywhere else.
| Platform | Counted | Latest | Change in a year |
|---|---|---|---|
| Pinterest, rest of world | Monthly users | 377M | Up 15% |
| Snapchat, rest of world | Daily users | 303M | Up 12% |
| Reddit, outside the US | Daily users | 77.1M | Up 28% |
| Meta, rest of world | Ad impressions | Not reported | Up 12% |
Reddit's figure includes Europe. Meta counts Asia-Pacific separately from its rest of world.[1, 2, 3, 4]
Where should a brand launch first?
Where your buyers already are, then on the platforms still growing there. That order is our reading of the figures above.
In Japan, Thailand and Taiwan, that means LINE alongside the global platforms. Check your name on every platform your market uses before you launch.
Sources (5)
- PrimaryPinterest: Q2 2026 results press release
- PrimarySnap Inc.: Q2 2026 financial results
- PrimaryReddit: Q2 2026 results press release
- PrimaryMeta: Q2 2026 earnings presentation
- PrimaryLY Corporation: Business development outside of Japan, LINE users as of